We help you completely transform your go-to-market model (segment, target, and positioning) via internet marketing/social media. In addition, we also walk our clients through the necessary steps to enhance the channel development.

Media list development and relations

  • Create database lists of targeted media that include reporters and editors from the key print, broadcast, and online press.
  • Social media deployment. Build out a social media network to develop company’s presence and share product and any marketing announcements
  • Begin Initial media relations to build interests in new product(s)
  • Issue news on launch date or any activities

Press Materials

  • Finalize all press materials, including company fact sheet and reviewer’s guide
  • Write and finalize news release to launch product news
  • Develop PR messaging that will focus on unique technology, design, and special feature

Sales Distribution development

  • Wholesale/retail mapping
  • Service and commercial contracts set up
  • Warehousing and transportation agreements
  • New product planning & development channel partner input and fit with existing marketing mix